In collaboration with Australia's no.1 men's lifestyle magazine Man of Many The Balvenie created 'The Makers' campaign that celebrates ultimate craftsmanship and modern creativity. It brings to life not just the skill but the stories about five Australian makers that pour their hearts into their art.
The Balvenie has been perfecting the craft of whisky making for nearly 130 years and, throughout that period, has remained fascinated by the creative processes, often-obsessive human attributes and deep intrinsic values that elevate something from great to exceptional.
“Our craftsmen at The Balvenie have an intimate understanding of their materials and a desire to make the very best whisky possible. The process combines expertise, skill and ambition, which gives The Balvenie its unique character,” said Ross Blainey, The Balvenie Brand Ambassador, Australia and New Zealand.