Here in my home office at Atelier Stefani (aka my bed, see above), I took a little break to reflect on what’s happening and to think about the part we’re playing to make this world a better place. I know from experience that it is tough to stay motivated at times and if you feel like doing nothing for now, that’s absolutely fine and you should allow yourself to drive everything down and relax. For those of you who have passed this stage already, who can’t wait for the world to go around again and who are getting itchy feet to finally do something exciting: Be my guest.
Despite this tough time we are all facing, that makes business as usual impossible, I decided to keep on spreading the beauty of our art, fashion, culture and everything in between as best as I can. I know, everyone is stopping right now, with our current life style being flipped upside down, however with new challenges comes a new call to action to reinvent ourselves and explore new ways to live our lives and express who we are during these vulnerable times. Let’s stay alive!
Atelier Stefani’s core value is to create a unique bespoke experience that stands for meaningfulness, individuality, the love for art and sustainability and this isn’t going to change. But I hope y’all agree that we have to change our ways to let Pacha Mama breathe again.
If anything, COVID-19 only amplifies our urge to fight against fast fashion and a throwaway society instead of stopping us. Let’s say fast fashion is comparable with small talk. Do we not all want to talk about atoms, aliens, sex, magic, intellect, the meaning of life and death, far away galaxies, our flaws, our favourite scents, our childhood, what keeps us up at night, our insecurities and fears..? We like people with depth and real stories, who speak with emotion. We don’t really want to know ‘what’s up’.
So let’s keep our creative mind busy with all the grace, finesse and depth that fashion has to offer. Are you guys ready to join the ultimate experience while you’re sitting comfortably at home? Now is the time, because I think we all haven’t had as much of it up our sleeves since 1998.
Let’s jump on a >> video call, I’ll lead you through the process of measuring your feet and will give you the most personal design consultation on offer. All you need is a measuring tape, a copy of these >> templates and a pen. In doubt, you can read about how to create a footprint >>here.
Then I’ll ask you a few questions to get to know you better, like your favourite music genre, your hobbies, favourite colours, etc. Based on your answers I’ll draft 2-3 designs and we’ll take it from there. Yes, that’s right! You’ll be able to get involved in the creation process. In fact, you are the biggest inspiration for the shoe. Once we agreed on a design, you will need to post your footprint over to me and then I can start making your unique bespoke shoes. If you were in need of a custom size, I’d send you the half finished shoe for a fitting, before I attach the sole to ensure the perfect fit.
The process takes a little while (~6-8 weeks from start to finish), but remember: The time is always now! And one thing is for sure: You’ll be the only person on this planet wearing these shoes. We deliver 100% handcrafted products, with every pair different from the last. Did you say personalisation? Yes, of course you can get your initials or quotes embossed.
I know, I know, Atelier Stefani products are an investment and we are all tight in these uncertain times. However, we are offering
on all products up until end of June 2020 and part payments via Zip as well as Afterpay are available, too.
I desire to inspire our customers to return to Atelier Stefani with a refreshing perspective on bespoke shoes and the story these shoes should tell. Following this upcoming season of Autumn/Winter 2020/21, I will design a range that is the definition of character and individuality, inspired by some of the upcoming trends.
Our research shows that this season is all about the duplexity of nature and the digital world. This opposition is manifested in a colour palette using contrasting hues, from true natural tones to distinctive artificial hues.
Wow! Fashion never ceases to amaze me. It almost feels like the industry had anticipated the situation we are currently facing, the challenges we are going through and the ones we will have to overcome. Now more than ever, it is about the realisation of how important it is to reconnect with our environment and at the same time, the only way to keep in touch with our loved ones and the outside world is on a digital level.
Autumn colours are becoming richer and more saturated; bringing yellow as an essential element in autumnal palettes and combining it with brown and olive green. The naturally derived hues are gaining more recognition as the demand for sustainability arises. These autumnal colors need to be paid very close attention, as they are enhanced neutrals, making them directional, wearable and trans-seasonal for both men and women. How would you use these earthy tones? They can be worn with heavy winter outwear, fine knits, and structured tailoring. Adding golden or buttery yellows giving a slightly retro twist.
Grey and beige tones as new neutrals tap into the revival of minimalism, bringing the comeback to formalwear.
In order to enhance the browns and new neutrals, we will bring in the best form of sophistication with blues. Smokey dark blues bring out the definition of sophisticated making it a statement tone. Accentuating these dark tones with a hazy red undertone, brightens up the leathers, and is perceived as a luxurious tone.
Designs are becoming louder and bolder with metal accessories and hardware all over them, giving life to our inner selves as individuals, but also feeling the urge to reconnect with others.
Boldness also expresses being in the present. The past is history; the future is a mystery and the here and now is a gift. – That’s why it’s called present. Let’s be true to ourselves and to others and express what we stand for by dressing like someone who we really are. This year is all about authenticity.
Did you guys know that artisanal work is one of the most sustainable and environmentally friendly ways to produce goods? Due to the long hours spent on a single pair (up to 80 hours to be exact), we want our products to be as durable as possible. So we source just the best materials from hand picked factories (mostly in Italy), work with real people and create minimum wastage along the process. And if you think: OMG! Italy = corona! Stop right here, because they are not leading the game anymore and secondly, small businesses and local manufacturers need our support now more than ever. Due to its old tradition in leather tanning we still get the most durable and beautiful hides from Italy. We are against animal cruelty and mass production of leather goods, valuing this natural resource for its longevity, character and comfort, using it the right way to create something unique to last a lifetime.
I, personally, also get inspired by a new generation of authentic brands and the passionate humans behind them, that champion brilliantly designed products with purpose. Think ethical, with an edge; sustainable, with swagger; heart and soul, and a bit of rock ‘n’ roll.
Check some of my favourites out and show them some love:
Once this pandemic is over, let’s make sure we don’t fall back into old patterns, let’s make a change in the right direction, supporting each other to maintain our planet, without sacrificing the little joys of life.
Stay sane and healthy and keep dressing up every day to lift your mood and feel alive, even if you just stay at home.
Fashion is an ever-changing industry. Everything is moving. If we move even faster, we call it fast fashion. We hear this term so many times. Fast Fashion. But what does it actually mean?
With a growing population, globalisation and modern technology our society has developed into a direction where simplifying processes is a necessity to meet everybody’s demand. At the same time the amount of supplied goods and the variety to choose from can be overwhelming. Wherever we go, wherever we look we get bombarded by advertising. Every brand wants to stand out, be loud, be eye-catching to battle the crowd and be seen. Especially in the creative industry, where fashion, music and art are based on subjective opinions, we need to move fast to go with people’s ever-changing taste. The outcome is to consume much in a short period of time to then let go and start again. We are a throwaway society. The waste is immense, the quality is poor, and at times the love for creation can be overlooked.
However, there is a movement happening. A revolution in the fashion industry where we are taking a step back, going away from mass production and heading in a more positive direction led by the ones that think forward.
Nowadays it is a luxury to choose well and wisely, make and create things that last, go against our obsession with speed, reconnect with our values and reduce consumption.
Luxury goods add value to our lives – from a subjective perspective. People have always liked to reward themselves with a luxury holiday, an expensive piece of jewellery or a new sports car, recognising the hard work or well-deserved breaks we all need. However luxury is now so much more than what we see on the surface. Buying from local manufacturers that guarantee a safe environment for their employees, a fair wage and attention to the basic conditions that all workers experience is now at the forefront. We are at an age where we don’t just look at what we are consuming, but how did these products get created and end up at our fingertips.
When I started making shoes, I became obsessed with the thought of creating something that makes a difference against all odds. Pursuing the craft is one side; making art that inspires and expresses the individual values that we all share is the other side.
CHANGE by Atelier Stefani stands for the movement back to tradition with a modern twist, for the counteract of fast fashion and the idea of making this cover of the body your own in any way you want.
We believers are for a positive change that can happen. Time to start thinking differently, it is time to demand better. We want fashion to become a force for good. We believe in fashion that values people, the environment and creativity. It is time to shift our perceptions and shine a light on our unique personalities and cherish the individuals we are.
It is a loud, crowded, crazy world. Change happens by watching your own thoughts.